Australian Product Guide's editorial standard is evidence before marketing: explain the basis for a product claim, disclose uncertainty, separate commercial relationships from suitability, and correct material errors when better evidence becomes available.
Accuracy and attribution
Material product facts should be traceable to an appropriate source. Where sources conflict, Australian Product Guide favours the most authoritative source for the exact model and Australian context, and avoids presenting uncertain information as settled fact.
Editorial independence
Affiliate commission, retailer participation, commercial opportunity, free exposure or the presence of an image do not increase a product's ranking or suitability. Australian Product Guide does not sell favourable placement inside its recommendation logic.
Honest coverage claims
Australian Product Guide does not imply that its maintained catalogue represents every product or retailer in Australia. “Best”, “best match” and similar language must be scoped to the maintained comparison set and the shopper's stated decision factors.
Testing and review claims
Desk research is described as desk research. Australian Product Guide will only claim hands-on use, testing, a survey, an award or another form of first-hand evidence where that activity actually occurred and can be documented.
Product imagery and third-party content
Genuine third-party product imagery is used only where Australian Product Guide has an appropriate source and usage basis and can match the image to the product or variant being described. For Amazon, Program Content is used only through mechanisms permitted by the applicable Amazon Associates programme terms and policies and only where Australian Product Guide can verify the product match and record the usage basis. Australian Product Guide does not scrape Amazon product pages or fabricate imagery of real products.
Freshness and change
Dates on Australian Product Guide pages should reflect genuine research, review or release events rather than automated freshness. Volatile information such as price, stock, retailer availability and model status is treated separately from more stable product facts.
Corrections
Material errors are corrected through the structured record or authoritative content source first so the change can flow consistently to affected pages. Consumers can report issues through the Corrections Policy or by emailing contact@australianproductguide.au.